The CT Re-Brand

Successful Design is a Process. With over 25 years branding companies CT (Creative Trunk) have become firm believers in establishing a solid strategy before starting the design process. Our first meeting brings together your project goals to gain a deeper understanding of your business needs and the marketplace around them. These collaborative strategy meetings define an ideal customer and work on things like positioning and key messaging, ultimately producing a document that charts the path for all creative execution moving forward. This clear understanding of your customer, culture and competition gives us the criteria  from which to work and always help avoid catering to the whims of personal preferences and biases of the company.   From here CT starts with a few sketches before we jump on the computer. A few simple sketches gives us the Creative freedom to unload a lot of ideas - from here CT designers start recognizing ideas with potential for moving forward, while at the same time discarding weaker concepts - approx 2 weeks 

During our review of all the proposed concepts are discussed and the thinking behind each idea is revealed.  Merits of each design and how they adhere to the outtake document established earlier.