First Impressions count!

Customers can make a decision on a business within the fist few seconds of their first encounter. Often your logo and name is the first thing they see, so having a strong logo and professional image that captures the essence of your organization is vital and enough to hook a potential customer. If your shopping online and come across a product or service online that grabs your attention - but the look of the website and branding leaves you feeling as though the company are amateurs this becomes a red flag. If they can’t spend money on there own company - what does it say about their products? Most customers will just move on.

Customers want a brand that makes them feel comfortable and safe, they want to know the company is reputable and they wont be ripped off.  No matter the business or industry customers need to feel comfortable that the money they are spending is a sound investment. If your professional branding is lacking customer will start putting you behind your competition.  

So take a look around the  internet, what’s your competition doing? Does your branding stand out, does it reflect your company and what you stand for - if not maybe its time to re-shine, and re- brand.